AI Insights · Timothy · June 2022
Top 5 Fashion Games on iOS in Australia Q2 2022
Discover the performance trends of the top 5 fashion games on iOS in Australia during Q2 2022, including downloads, revenue, and active user data.
Performance of Top 5 Fashion Games on iOS in Australia in Q2 2022
In Q2 2022, the top 5 fashion games on iOS in Australia showed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the data from Sensor Tower:
Project Makeover saw a steady decline in weekly revenue, starting from approximately $80.5K in late March and dropping to around $48K by the end of June. Weekly downloads fluctuated, peaking at 8.2K in mid-April before falling to about 2.5K in the last week of June. Active users also decreased from 73.7K to 53.1K over the quarter.
Dream Wedding! experienced significant growth in weekly downloads, starting at 671 in late April and reaching a high of 11.3K in late May before settling at around 4.4K by the end of June. Active users followed a similar trend, increasing from 585 to 11.4K throughout the quarter.
Hair Challenge maintained consistent weekly downloads, starting at 3.4K in late March and rising to 6.1K by the end of June. Revenue remained minimal, fluctuating around $30 to $40 weekly. Active users saw a steady increase from 28.8K to 37.6K during the quarter.
Makeup Artist: Makeup Games experienced stable weekly revenue, ranging between $1.2K and $2.4K. Downloads peaked at 6.2K in mid-April, then fluctuated before reaching 6.1K at the end of June. Active users increased from 8K to 12K over the quarter.
Lash Salon showed a decline in weekly downloads from 5.2K in mid-April to 2.9K by the end of June. Active users varied, starting at 3.5K and peaking at 9.8K in mid-April before stabilizing around 6.5K by the end of the quarter.
For more detailed insights and further data, visit Sensor Tower.
